First in a series of pictograms defining what it means to be Canadian.

Design is good for Marijuana

Wine has its winemakers and sommeliers, beer has its brewmasters and cicerones, so marijuana needs its guides: growers and tastemakers, doctors and shamans. Guides to flavour and aroma, describing consumption methods and tools, vetting recipes for edibles, advocating for ethical growing practices, teaching responsible use; prescribing dosages; leading through spiritual experiences. During the prohibition of marijuana, the guide was reduced to an anonymous dealer in a dark alley. As their new voices emerge they will need intelligent graphic language and visual vocabulary to eloquently describe a space that is largely unknown to the average user. 

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