Design is good for Marijuana

Wine has its winemakers and sommeliers, beer has its brewmasters and cicerones, so marijuana needs its guides: growers and tastemakers, doctors and shamans. Guides to flavour and aroma, describing consumption methods and tools, vetting recipes for edibles, advocating for ethical growing practices, teaching responsible use; prescribing dosages; leading through spiritual experiences. During the prohibition of marijuana, the guide was reduced to an anonymous dealer in a dark alley. As their new voices emerge they will need intelligent graphic language and visual vocabulary to eloquently describe a space that is largely unknown to the average user. 

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